Business
Pageant operations
We run Best of Miss Tokyo and Mrs.SDGs Japan Tokyo, sending Tokyo's representatives to four national finals.
TO BE
TO BE means the future you want to be.
We want to stand beside that wish as a structure, not as encouragement.
We were founded in Akasaka, Tokyo in July 2024.
Around our pageant operations we run businesses in women's support, job creation and education.
The pageant runs on the same structure every year: select, develop, send out, then a year of activity.
Because we repeat it rather than rebuild it, the winners, the instructors and the corporate relationships all accumulate.
That accumulation funds what comes next.
Corporate relationships become joint ventures; the development system becomes a talent business. That is how our three businesses connect.
Our mission
A future worth stepping into, for every woman
Entertainment combined with social problems worth solving, in a form that can keep going. We chose to hold it as a business that runs every year, not as a one-off event.
See what we doFour businesses
Business
Strategic joint ventures
Strategy, finance, law, overseas expansion. We hold specialists in each and bring companies together — not for publicity, but for the weight of the business.
Business
Talent development
We refine those who have finished the pageant into people who can carry a venture — and we are not limited to them.
Business
Matsuo Institute
We turn our experience and operating know-how into a method others can use, and put it into the world.
Contact TO BE Inc.
We are glad to hear from you about:
- Pageant sponsorship and brand tie-ups
- Joint ventures and distribution partnerships
- Corporate training and talent development