Pageant operations
One selection, four national finals
Miss Universe Japan, Miss Planet Japan, Miss University and Mrs.SDGs Japan. Two of them lead on to world contests.
What has accumulated
What we have built
Strategic JV
Ventures that stand between several firms
We bind specialists across industries and bring companies together. What remains is not buzz but a structure that produces value.
Talent development
The end of the pageant is where development starts
We take on what comes after the pageant and refine people until they can carry a venture. Not limited to entrants.
Community
A year as Grand Prix is a year of activity
Winners spend the following year on volunteer and community work.
News
Pageant
Tokyo's representative wins Miss University 2026
On 22 September 2026, Tokyo's representative was chosen from 33 national finalists.
Business
Appointed Japanese distributor for iL BRiLLE
Since April 2025 we have imported and distributed this government-backed skincare brand.
Community
Grand Prix winners join the White Ribbon Run
Around fifty runners took part at the Tokyo Tower site to mark International Women's Day.
Sponsorship
Nineteen companies supported the 2026 pageant
Sponsorship is not a donation. It is advertising shaped around the partner's own goal.
Contact TO BE Inc.
We are glad to hear from you about:
- Pageant sponsorship and brand tie-ups
- Joint ventures and distribution partnerships
- Corporate training and talent development
A year as Grand Prix is a year of activity
Winners spend the year on volunteer and community work alongside the Tokyo organisation. In 2025 they joined the White Ribbon Run at the Tokyo Tower site to mark International Women's Day.
Visit the pageant site