Business
Pageant operations
We run Best of Miss Tokyo and Mrs.SDGs Japan Tokyo, sending Tokyo's representatives to four national finals.
About us
Toward the future you want to be
Our name is TO BE — the future you want. We stand beside that wish as a structure, not a slogan.
About us
What we do
We stand on the side that raises value
We create the stage, refine the people and bring companies together. Our work is not publicity; it is the weight of the business.
See what we do
Pageant operations
One selection, four national finals
Best of Miss Tokyo is a joint selection for four national finals, two of which lead on to world contests.
Visit the pageant site
For companies
Sponsorship is not a donation
It is advertising shaped around your goal. We will send the full materials.
Sponsorship guide
What we do
Create the stage, refine the people, bring the companies together, add weight to the business. Not four businesses but one chain.
Business
Strategic joint ventures
Strategy, finance, law, overseas expansion. We hold specialists in each and bring companies together — not for publicity, but for the weight of the business.
Business
Talent development
We refine those who have finished the pageant into people who can carry a venture — and we are not limited to them.
Business
Matsuo Institute
We turn our experience and operating know-how into a method others can use, and put it into the world.
About us
A future worth stepping into, for every woman
We want a society in which women can choose their own career and life. To keep that from staying a slogan, we built it as a business that runs on the same structure every year.
About us
Our work
Pageant operations
One selection, four national finals
Miss Universe Japan, Miss Planet Japan, Miss University and Mrs.SDGs Japan. Two of them lead on to world contests.
Strategic JV
Ventures that stand between several firms
We bind specialists across industries and bring companies together. What remains is not buzz but a structure that produces value.
Talent development
The end of the pageant is where development starts
We take on what comes after the pageant and refine people until they can carry a venture. Not limited to entrants.
Community
A year as Grand Prix is a year of activity
Winners spend the following year on volunteer and community work.
News
Pageant
Tokyo's representative wins Miss University 2026
On 22 September 2026, Tokyo's representative was chosen from 33 national finalists.
Business
Appointed Japanese distributor for iL BRiLLE
Since April 2025 we have imported and distributed this government-backed skincare brand.
Community
Grand Prix winners join the White Ribbon Run
Around fifty runners took part at the Tokyo Tower site to mark International Women's Day.
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finals
National finals we send representatives to
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companies
Sponsors of the 2026 pageant
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businesses
Pageant, ventures, talent and the institute
Where we are
Contact TO BE Inc.
We are glad to hear from you about:
- Pageant sponsorship and brand tie-ups
- Joint ventures and distribution partnerships
- Corporate training and talent development